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Privacy Policy

Last updated: 6 December 2025

PawShield is a brand owned and operated by Aspect Digital (Pty) Ltd (Reg. No 2022/390934/07). References to “PawShield”, “we”, “us”, or “our” are to Aspect Digital (Pty) Ltd trading as “PawShield”. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and store at https://pawshield.co.za.

We comply with the South African Protection of Personal Information Act (POPIA) and, where applicable, the EU General Data Protection Regulation (GDPR).

1) Who we are & contact

Controller: Aspect Digital (Pty) Ltd trading as “PawShield”. We determine the purposes and means of processing personal information for our store operations.

Registered company: Aspect Digital (Pty) Ltd (Reg. No 2022/390934/07)

Address: 5 Elliot Street, Rynfield, Benoni, Gauteng, South Africa

Email: info@pawshield.co.za

Tel: +27 (0)63 060 9595

If you have questions about this policy or how we process your data, please contact us using the details above.

2) Scope of this policy

This policy applies to personal information collected when you browse our website, add items to your cart, check out, create an account, join our waitlist, or contact our support team. It also covers information collected from cookies and analytics. This policy does not cover third-party websites or services linked from our site.

3) Data we collect

  • Identity & Contact: first name, last name, email address, phone number, delivery/collection address.
  • Account: password (stored securely, never in plain text), preferences.
  • Order & Transaction: products purchased, order totals, discounts, delivery option, reference numbers, support history.
  • Payment: processed by our payment provider. We do not store full card details.
  • Technical: IP address, device and browser type, pages viewed, time on page, referring URLs.
  • Cookies & Analytics: essential session/csrf/cart cookies; aggregated analytics events (see Cookies & Analytics).
  • Communications: emails or messages you send to us.

4) How we collect data

  • Direct interactions: forms on our site (checkout, account, waitlist, contact), and customer support.
  • Automated technologies: cookies, server logs, and analytics events when you browse our site.
  • Third parties: payment providers, email delivery services, and courier integrations supplying status updates.

5) How we use data & lawful bases

  • To provide our store and fulfil orders (Contract): process orders, payments, delivery/collection, and customer support.
  • To operate, secure, and improve our site (Legitimate interests): debugging, analytics, preventing fraud, quality assurance.
  • To comply with law (Legal obligations): tax, accounting, audit, regulatory compliance.
  • Optional account creation (Contract/Consent where applicable): if you choose to create an account during checkout.

We do not use marketing cookies. Analytics are used to understand and improve site performance and usage.

6) Cookies & analytics

Essential cookies (always active): required for security and basic operations — e.g., session, CSRF, cart/guest token, waitlist modal state.

Analytics (always on): We use Google Analytics (GA4) to measure site usage and performance in aggregate. GA4 collects pseudonymous identifiers and events (e.g., page views, device/browser info). We do not use marketing pixels or advertising cookies.

You can control cookies in your browser settings. Blocking some cookies may affect site functionality (e.g., checkout, cart persistence).

7) Sharing your data

We share personal information only as necessary with trusted service providers who are bound by contracts to process your data on our instructions:

  • Hosting & infrastructure: DigitalOcean (cloud hosting, storage, backups).
  • Payments: PayFast (South Africa) to process EFT/card payments. We do not store full card details.
  • Email delivery: Digital Ocean (transactional email) for order and account emails.
  • Analytics: Google Analytics (GA4) for aggregated usage statistics.
  • Couriers: Pudo for deliveries and logistics information.
  • Professional services: legal, accounting, or compliance advisors where required by law.

We may disclose data if legally required (e.g., by a court order or regulator) or to protect our rights, users, or the public.

8) International transfers

Some providers may process data outside South Africa or the EU/EEA. In such cases, we rely on appropriate safeguards such as contractual data protection terms, Standard Contractual Clauses (SCCs), or equivalent mechanisms to ensure an adequate level of protection consistent with POPIA/GDPR.

9) Security

We implement technical and organizational measures — including HTTPS, access controls, encryption in transit, and monitoring — to protect personal information. While no system is perfectly secure, we regularly review and improve our safeguards.

10) Retention

We retain personal information only for as long as necessary to meet the purposes outlined above and to satisfy legal, accounting, or reporting requirements. We may retain anonymised or aggregated data for analytics and service improvement.

11) Your rights

Subject to applicable law, you may have the right to:

  • Access your personal information and obtain a copy.
  • Request correction of inaccurate or incomplete data.
  • Request deletion or restriction of processing in certain circumstances.
  • Object to processing based on legitimate interests.
  • Data portability where technically feasible (GDPR).
  • Withdraw consent where processing relies on consent.

We may need to verify your identity before responding. Some rights may be limited by legal obligations (e.g., tax or anti-fraud requirements).

12) Children's data

Our store is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

13) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the latest version. Significant changes will be highlighted on our website.

14) Contact us

PawShield (Aspect Digital (Pty) Ltd)

5 Elliot Street, Rynfield, Benoni, Gauteng, South Africa

Email: info@pawshield.co.za

Tel: +27 (0)63 060 9595

You may also contact the Information Regulator (South Africa) or, if applicable, your local EU data protection authority. We would appreciate the chance to resolve your concerns directly first.

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